Contagious also distributes news stories online through a free weekly newsletter.Ĭontagious curates and contributes to conferences and industry events and publishes a series of in-depth specialist reports that analyze some of the key topics and trends affecting the business of advertising.Ĭontagious’ audience includes local and multinational advertisers, as well as creative directors, strategic planners, CEOs and new business directors from communications companies around the world.

Later, this was updated to a subscriber database. Contagious: Why Things Catch On Paperback by Jonah Berger (Author) 6,897 ratings Goodreads Choice Award nominee See all formats and editions Kindle 13.99 Read with Our Free App Audiobook 0.00 Free with your Audible trial Hardcover 14.63 118 Used from 1.79 49 New from 8.61 6 Collectible from 9. The DVD content is stored in a searchable database online, available to subscribers. Over the past few months, weve covered the 6 STEPPS principles from Jonah Bergers Contagious, with 75 real-life marketing examples: Social Currency. Being contagious allows you to reach out to customers who are really in need of your products/services. Contagious was originally sold with a DVD showcasing over 100 pieces of creative work per issue each campaign is presented in a ‘challenge/solution/results’ format. Embed your brand message within a compelling story/narrative. It was founded in 2004 by Paul Kemp-Robertson, former director of creative resources at advertising company Leo Burnett Worldwide and editor of Shots magazine, and Gee Thomson, author of Mesmerization and co-founder of Shots magazine.Ĭontagious was launched in 2004 to explore the relationship between brands and consumers, to predict the impact of new technologies and to make sense of the fragmenting media landscape. Contagious is an advertising magazine that is published quarterly by Contagious Communications, a total communications resource for the global marketing community.

Contagious marketing book